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Everyone is watching Elon Musk push X toward becoming the West’s super-app — but the real story sits behind the screen: the enormous energy footprint required to power the AI and real-time systems that make these ambitions possible. AI data centers now consume more electricity and water than many towns, and residents in strained regions are already feeling the impact through higher utility bills and tighter grid capacity. As Musk, OpenAI, Google, Meta, and other AI giants sca